Interesting presentation from Google Conversion University on Event tracking and virtual page views.
Link to presentation. I had to remove the flash from my site because i couldn’t stop it autoplaying.
What you’ll learn: (Duration: 7 mins)
- when to use virtual pageviews versus event tracking
- how to generate a virtual pageview
- how to track an event using _trackEvent()
- the relationship between Categories, Actions, Labels, and Values
- the difference between Total Events and Unique Events
- best practices for setting up Event Tracking
