Google Analytics: Event Tracking and Virtual Pageviews

Interesting presentation from Google Conversion University on Event tracking and virtual page views.

Link to presentation. I had to remove the flash from my site because i couldn’t stop it autoplaying.

What you’ll learn: (Duration: 7 mins)

  • when to use virtual pageviews versus event tracking
  • how to generate a virtual pageview
  • how to track an event using _trackEvent()
  • the relationship between Categories, Actions, Labels, and Values
  • the difference between Total Events and Unique Events
  • best practices for setting up Event Tracking
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2 thoughts on “Google Analytics: Event Tracking and Virtual Pageviews

  1. You can also try http://www.estimix.com – a free tool that provides a nice summary of the website performance. The estimation provided by estimix is the result of a complex analysis based on factors like: the age of the website, the demographic structure of the traffic, the countries where the website is popular and sources of the traffic.

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