Matching the offline shopping experience with an established web presence

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About the Mission Bicycle Project

Mission Bicycle was started in 2008 as a online side business of web development consultancy Chapter Three. With strong initial sales, Mission Bicycle looked to open a flagship retail space in the Mission District of San Francisco and secured a lease on 766 Valencia St. in February 2009. With three months to open the store, Mission Bicycle partnered with Grayscale to design the interior space and Adaptive Path to develop product selection and purchase experience and signage system. The store opened in May 2009 resulting in a 50%+ net increase in bicycle sales for the company.

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