Google Analytics: Event Tracking and Virtual Pageviews

Interesting presentation from Google Conversion University on Event tracking and virtual page views.

Link to presentation. I had to remove the flash from my site because i couldn’t stop it autoplaying.

What you’ll learn: (Duration: 7 mins)

  • when to use virtual pageviews versus event tracking
  • how to generate a virtual pageview
  • how to track an event using _trackEvent()
  • the relationship between Categories, Actions, Labels, and Values
  • the difference between Total Events and Unique Events
  • best practices for setting up Event Tracking