Digital Development
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Discovery, Part II: Customer Goals
Matt Goddard, UXConsultancy.com. Amazon’s success is built on striving to be “Earth’s most customer-centric company.” Let’s start this short article — a follow-up to my first piece on Discovery — with a proposition that seems both painfully obvious and widely ignored: Companies that give customers what they want tend to grow. Those that don’t… don’t. Of course, “what they… Continue reading
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How to create space for your team to focus
Matt Goddard, UXConsultancy.com. In this reconstruction, I’m played by a man with hair (and a questionable sense of style). It’s circa 2009. I’m a contractor for a major telecoms company, leading one of their smaller development teams. It’s a normal day until my Boss — the Head of Digital — taps me on the shoulder. “Matt, would you come into… Continue reading
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Accelerators: The Fastest Way to “Accelerate” Your Digital Delivery
Matt Goddard, UXConsultancy.com In the previous article, we explored high-level principles that support accelerated digital delivery — Trust, Clarity, Visibility, and Consistency. These are all well and good, but for principles to mean anything, they have to make a practical positive difference where the work is done. (We all know companies that preach one thing but do… Continue reading
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4 Principles of Accelerated Digital Delivery: How to optimise your team, processes, and efficiency
Matt Goddard. MD @ UX Consultancy. Why is digital product development still so hard? Over the past 20 years, I’ve worked in dozens of development teams and connected with hundreds of developers. By and large, they were smart, motivated people trying their best to deliver high-quality work on time and budget. And yet… if you’ve… Continue reading