Discovery
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Discovery, Part II: Customer Goals
Matt Goddard, UXConsultancy.com. Amazon’s success is built on striving to be “Earth’s most customer-centric company.” Let’s start this short article — a follow-up to my first piece on Discovery — with a proposition that seems both painfully obvious and widely ignored: Companies that give customers what they want tend to grow. Those that don’t… don’t. Of course, “what they… Continue reading
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Discovery I: The dirty (but critical) word of digital development
Matt Goddard, UXConsultancy.com. “Andy Dufresne…who crawled through a river of sh** and came out clean on the other side.” — The Shawshank Redemption In The Shawshank Redemption, Andy Dufresne teaches us that we have to be prepared to get down in the… mud… if we want to come out clean. That’s how I feel about Discovery — the dirty… Continue reading