Matt Goddard
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Discovery I: The dirty (but critical) word of digital development
Matt Goddard, UXConsultancy.com. “Andy Dufresne…who crawled through a river of sh** and came out clean on the other side.” — The Shawshank Redemption In The Shawshank Redemption, Andy Dufresne teaches us that we have to be prepared to get down in the… mud… if we want to come out clean. That’s how I feel about Discovery — the dirty… Continue reading
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How to create space for your team to focus
Matt Goddard, UXConsultancy.com. In this reconstruction, I’m played by a man with hair (and a questionable sense of style). It’s circa 2009. I’m a contractor for a major telecoms company, leading one of their smaller development teams. It’s a normal day until my Boss — the Head of Digital — taps me on the shoulder. “Matt, would you come into… Continue reading
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How To Create Ownership Within Your Team
In this article, I want to ram home the importance of ownership and responsibility for highly-performing development teams. We’ve talked about trust as the foundation of accelerated digital delivery, but trust is a byproduct of a consistent, team-wide pattern: Doing what we say we’ll do. Why it’s always our responsibility Delivering on our promises shouldn’t… Continue reading
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2025-01-06
It’s the new year! This year, I’m turning 46! I’m not worried about getting older. Overall, I’m very comfortable with that, but after 46 trips around the sun, I’ve been spending a lot of time reflecting on who I am and what I stand for. Why the naval gazing? Well, partly it’s because as I… Continue reading
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Why Clarity is Critical for Accelerated Digital Delivery
True story. I’m in my office. It’s 10AM Friday, and I’m banging my head against my laptop. (That’s a metaphor, but it might become true any second now.) In two days, we’re supposed to push an update live for a major retail client. I’m not running the project, but I’m checking the Kanban board to… Continue reading
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Why visibility is crucial to efficient digital delivery
Matt Goddard, UXConsultancy.com There’s a secret to accelerated digital delivery that I haven’t discussed much… mostly because it feels too dumb to say out loud. Here it is: Avoid making big mistakes. As I said, it sounds dumb… but hear me out. In software development — as in anything — there are two ways to solve problems. As a… Continue reading
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Accelerators: The Fastest Way to “Accelerate” Your Digital Delivery
Matt Goddard, UXConsultancy.com In the previous article, we explored high-level principles that support accelerated digital delivery — Trust, Clarity, Visibility, and Consistency. These are all well and good, but for principles to mean anything, they have to make a practical positive difference where the work is done. (We all know companies that preach one thing but do… Continue reading
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4 Principles of Accelerated Digital Delivery: How to optimise your team, processes, and efficiency
Matt Goddard. MD @ UX Consultancy. Why is digital product development still so hard? Over the past 20 years, I’ve worked in dozens of development teams and connected with hundreds of developers. By and large, they were smart, motivated people trying their best to deliver high-quality work on time and budget. And yet… if you’ve… Continue reading
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Gall’s Law
Today I want to discuss Gall’s Law, which was named after an author and paediatrician called John Gall. In 1975 he wrote a book called General Systematics, an essay on how systems work and especially how they fail. It’s from his insights in this book that Gall’s law was coined. Gall’s law states A complex… Continue reading
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83: Carbon capture with seaweed.
An amazing guy, Howard Gunstock, who I worked with a Three started a business called Carbon Kapture around four years ago. He was driven to do something about the upcoming climate catastrophe and worked hard to build an eco-brand focusing on carbon capture. Yesterday, he launched and awesome ‘sponsor a rope scheme’. For just £20… Continue reading