Matthew Goddard

Playing the infinite game


  • Will AI be the final nail in the coffin for Agile?

    Will AI be the final nail in the coffin for Agile? Agile is designed to help us deliver value faster. It gives delivery teams the tools to adapt to change by working in iterations, fostering collaboration, and seeking continuous feedback. The promise is that we’ll build the right things and respond when business or user… Continue reading

  • What happens when an AI agency tries to runs itself

    Ever wondered what happens when an AI agency runs itself without human oversight? Turns out… not much good. I just read an interesting article about a Carnegie Mellon study where they staffed a fictitious ‘agency’ entirely with AI agents. It didn’t go well, but it got me thinking. * Why would we ever want a… Continue reading

  • Do you fit into the delivery team of the future

    Do you fit into the delivery team of the future? I’ve been reflecting on the evolving shape of teams, particularly in the context of AI adoption. Across recent comments on my posts and ongoing conversations, there’s a clear split in perspectives: some believe design roles may become less relevant, while others think it’s the developers… Continue reading

  • AI – Are you a Bystander, Conversationalists , Automator or Orchestrator?

    I believe that in the future, AI will be as integral to our work as the internet is today. The impact AI is having right now reminds me of the late ’90s and early 2000s, when the web took off. Back then, I was young, curious, and unafraid. That mindset helped me build a career… Continue reading

  • The AI shift is finally giving UX Designers the freedom they’ve been craving

    The AI shift is finally giving UX Designers the freedom they’ve been craving. For years, the demand for user research was suppressed. Not because it lacked value, but because it was often traded away in favour of delivery speed. Design teams were asked to focus on creating transient assets—wireframes, prototypes, and Figma mockups. These were… Continue reading

  • Designers writing code

    Designers writing code. Developers designing UIs. What happens when AI blurs the boundaries? Today, Google announced Stitch, a design agent to help developers generate UI. Just last week, Figma introduced Make, a new capability allowing designers to build code-based prototypes. Two tools. One friction point: Who owns what part of the delivery in an AI-accelerated… Continue reading

  • AI just blew up my content plan

    AI just blew up my content plan. And honestly… I’m not even mad. Back in October, after years of procrastination, I finally started documenting my Accelerated Digital Delivery manifesto — a practical playbook for organising delivery teams to move faster, with less friction. At the heart of it were four timeless principles:Trust. Clarity. Visibility. Consistency.All… Continue reading

  • How AI is reshaping our work

    What’s the real impact of AI on the workforce? Matt Goddard and Nick Warren delve into it, discussing opportunities and challenges as AI reshapes our careers. As the saying goes, history doesn’t repeat… but it does rhyme! Watch the video… Or read the (AI-edited) transcript… Nick: Hey there, friends. I’m Nick Warren, and I’m back with… Continue reading

  • Discovery, Part II: Customer Goals

    Matt Goddard, UXConsultancy.com. Amazon’s success is built on striving to be “Earth’s most customer-centric company.” Let’s start this short article — a follow-up to my first piece on Discovery — with a proposition that seems both painfully obvious and widely ignored: Companies that give customers what they want tend to grow. Those that don’t… don’t. Of course, “what they… Continue reading

  • How to Optimise Your Kanban Board (in under 5 minutes)

    We’ve mentioned Kanban Board optimisation a number of times in our recent articles, so I’ve put together a quick video to demonstrate what I mean. Sometimes, simple changes can make a big difference: Continue reading